Citrix today announced Matthew McKay as its new Regional Director for Sub-Saharan Africa. With over 22 years of experience within the IT and telecommunication industry, Matthew contributes extensive skills in sales, operations and go-to-market strategy.

“Matthew brings great technology experience combined with a proven record leading teams at major international organisations,” said Amir Sohrabi, Area Vice President for Emerging Markets at Citrix.

“He is joining Citrix at an exciting time, as many businesses accelerating their digital strategies and are focused on empowering people to work from anywhere, at any time, with any device. Citrix continues to be at the forefront of creating the next wave of work environments, and I am confident that Matthew will be a great leader for the team in Sub-Saharan Africa.”

Previously, McKay was the Sales Director for Africa and Israel at British Telecom, where he had worked since 2016. Prior to this, he spent more than 16 years at Cisco Systems in various leadership and sales management roles, his most recent role being the Country Partner Leader for South Africa, where he led Cisco’s partner organisation.

 Originally from Cape Town, McKay now lives in Johannesburg with his family.