“We have a strong portfolio of printers and multi-function printers (MFPs) for all markets ranging from the SOHO to large corporates,” says Greg Griffith, Hardware Product Manager of Kyocera Document Solutions South Africa.
“We want to be able to service all sectors of the market and we have been looking to expand into retail for a while. The current global crisis has made it imperative that we are able to sell directly to people who now need to set up their office at home or need to cater for home schooling.”
Griffith says the expansion into retail will encourage the growth of new market opportunities. “The rationale for the move is the result of much analysis of internal sales data and external channel data, confirmed by external market research. The decision was made long before the pandemic, however with the massive growth of working from home, we are excited about being able to support this new trend.”
The move from a business-to-business (B2B) into business-to-consumer (B2C) offering will introduce the brand to a broader market, elevating overall brand awareness within this broader market.
In the first phase, consumers will be able to choose from eight products suitable for the small office home office market. These are the Kyocera FS-1060dn, P2040dn, P2040dw, P2235dn, P2235dw, P5021cdn, M5521cdn and the M5521cdw. Whether mono or colour, these A4 laser printers have a sufficient range of features needed for the home office user. We believe we bring a competitive range of printers to the market, the overall running costs are lower than many other units, which means that consumers save more in the long term.
It is important to note that while we are entering this new route to market, that these Working from Home devices are also available via our national dealer channel network as well.
“Kyocera has attained 1st place in Southern Africa market share for A4 Copier/MFPs for the last 2 years only operating on a B2B basis. However, the route to the B2C market is online, especially at this time,” says Griffith. “We partnered with Takealot because the company has a solid track record and it’s a trusted online purchasing portal in South Africa that offers consumers speed of delivery and the convenience of shopping from the safety of their home.”