We all capture moments with our smartphones, but few know how to turn these everyday tools into assets for professional success. OPPO is changing that with the return of its Reno Academy training series for 2024. This year, the Academy will focus its programme on harnessing artificial intelligence (AI) to transform creative expression.

Established as part of OPPO’s commitment to nurturing talent and innovation, the Academy offers aspiring photographers and content creators a unique opportunity to enhance their skills and thrive in today's tech-driven environment. Participants are inspired to unlock their full creative potential and set new benchmarks in digital artistry through hands-on workshops, expert-led sessions, and access to cutting-edge AI tools, all accessible through an online portal.

“At OPPO, we believe that the intersection of technology and creativity can unlock extraordinary possibilities,” said Avashnee Moodley, Head of Marketing at OPPO South Africa. With the Academy, we aim to transform passion into professional excellence and pave the way for the next wave of innovation in content creation.”

The 2025 curriculum looks at mastering AI-driven photography tools that are setting new standards in the industry. Led by renowned photographer Craig Howes, the participants will explore the transformative power of AI in enhancing photography and content creation. Key components of the programme include:

● AI eraser: Master the art of removing unwanted elements from images with precision and ease.

● AI smart imaging: Learn to enhance photos with intelligent processing that brings out the best in every shot.

● AI magic studio: Unlock the potential of creative editing with tools that offer professional-grade effects, transforming ordinary images into extraordinary art.

Who should apply?

Enrolment in the OPPO Reno Academy 2024 is available to individuals who own the Reno12 Pro and are eager to develop their skills and leverage the power of AI to enhance their work. Whether you want to turn your hobby into a profession, a tech enthusiast eager to explore new tools, or a budding entrepreneur aiming to create compelling content, the Academy offers something for everyone. Applicants are encouraged to join if they have the passion and commitment to learn, experiment, and push the boundaries of what is possible with smartphone photography.

Learning opportunities

The programme will include attending online workshops, completing interactive modules, and participating in mentorship sessions with industry experts. It is designed to be flexible, accommodating various schedules and learning styles, ensuring everyone can benefit from the Academy’s resources.

Throughout the programme, participants can access various online content, including video tutorials, practical exercises, and live Q&A sessions with Craig Howes. By the end of the programme, participants will not only have mastered the use of AI in photography but will also receive a certificate of completion.

Impact and career opportunities

Since its launch in 2022, the OPPO Reno Academy has become a significant player in the creative industry, empowering new talent and promoting innovation through accessible, AI-driven photography education. Its focus on AI technology aligns with OPPO’s commitment to advancing smartphone capabilities, particularly in enhancing the creative potential of its users.

“Many smartphone users have the passion but sometimes lack the practical knowledge to turn their skills into a successful career,” said Moodley. By harnessing AI and leveraging the capabilities of the Reno12 Pro, we are empowering the next generation of photographers and content creators to push the boundaries of what is possible and seize diverse opportunities in today's dynamic creative landscape."

Beyond skill development, the Academy helps individuals leverage their new abilities to start and grow their ventures—whether launching a photography business, offering content creation services, or monetising their work through digital platforms.

For more information and to apply to the OPPO Reno Academy 2024, prospective applicants can visit https://renoacademy.co.za/