Samsung will be showcasing its commitment to the continent by introducing its latest range of products at the 8th Annual Samsung Africa Forum. This event, which is being held in South Africa, will take place between 23 and 25 February 2017 at the International Conference Centre (CTICC) in Cape Town, South Africa. 

“Samsung’s goal is to inspire the world and create the future with innovative technology and creativity, thanks to a deep understanding of what people really need and want,” says Michelle Potgieter, director: Brand Marketing and Communications at Samsung South Africa. “The Forum will help us to achieve our goal of enriching our customer’s lives, while contributing to socio-economic prosperity across Africa and supporting a sustainable environment for us all.” 

Samsung will showcase its innovative product range and highlight the company’s commitment and unifying vision to its African customers, partners and media. This is a region that is a vital part of Samsung’s global business and the company will utilise this event to showcase products selected specifically for the unique needs of African customers.  

The Lion is known as the ‘king of the jungle’ in Africa and its family, or pride, works as a unit for the betterment of all its members. In much the same way, the theme for this year’s event is ‘One Pride’ and represents how Samsung and its partner network continue to work together to be the leaders in the region’s consumer electronics market. The theme is also symbolic of the genuine pride the company takes in its world-class devices and appliances. 

Samsung’s motto has always been pride and passion. As such, the company is proud of its innovative, world-class products that feature innovative designs and technology created to benefit consumers. Samsung is passionate about a shared vision to improve the lives of African customers and eager to drive positive growth for its partners across the continent.

With the expected continuous growth of this market in 2017, Samsung Electronics aims to lead the continent’s development in the consumer electronics space. The Samsung Africa Forum 2017 is the ideal platform to demonstrate Samsung’s smart technology products and innovative designs for the year ahead. 

“Samsung Electronics values building strong relationships with our customers, partners and stakeholders, in order to further grow the brand in this unique and exciting consumer landscape. The 8^th annual Samsung Africa Forum affords us the opportunity to share our vision, commitment and world-class innovations in technology and design with our partners across the region. More crucially, it allows us to demonstrate that together, we can move forward with pride, passion and profitability,” concludes Potgieter.