AMD has reintroduced its FX brand for PC processors and platforms during the Electronic Entertainment Expo (E3), currently underway in Los Angeles.

The company’s FX-branded product range is targeted at gamers as well as multimedia enthusiast, as this line-up of PC products is associated with AMD’s fastest processors and most powerful platforms. The first platform that will boast the FX title will be the “Scorpius” platform.

AMD’s “Scorpius” platform will sport the AMD 9-series chipset motherboards and AMD Radeon HD 6000 Series graphics processing cards, as well as the upcoming “Zambezi” unlocked, native eight-core processor. No release date has info is available yet.

“AMD’s FX brand will enable an over-the-top experience for PC enthusiasts,” said Leslie Sobon, vice president of Worldwide Product Marketing, AMD.

“By combining an unlocked, native eight-core processor, the latest in chipset technology, and AMD’s latest graphics cards, FX customers will enjoy an unrivalled feature set and amazing control over their PC’s performance.”

Last month AMD also unveiled the Radeon E6760 embedded discrete graphics processor (GPU), during the Embedded Systems Conference Silicon Valley 2011.