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BMW shows Apple some love
By Mike Joubert 8 July 2010 | Categories: news
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The anatomy of a winning customer experience strat...BMW Group today announced support for the new iPod Out feature in iOS4, the latest version of Apple's mobile operating system.
iPod Out enables BMW and MINI infotainment systems to display and control the music playback feature in iPhone and iPod touch in the vehicle’s main display.
The launch of a newly developed BMW Group interface technology will provide BMW and MINI drivers with an intuitive way of using their iPhone and iPod touch in future BMW Group vehicles.
Additionally, iPod features such as custom playlists and Genius, which instantly creates a playlist of songs that go well together from a user's own library, is immediately made available to BMW and MINI drivers through the vehicle’s main display.
iPod Out requires iOS 4 with iPhone 3G, iPhone 3GS, iPhone 4 and iPod touch (second and third generation).
It would appear that compatibility with smartphones is key for the BMW Group since this news follows a previous BMW announcement that from autumn 2010 owners of the latest BlackBerry smartphones will be able to access their phone’s email functionality via BMW’s iDrive operating system.
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