Global IT services and solutions provider Dimension Data has updated its brand identity, and also announced that its Asian subsidiary, Datacraft, has been rebranded to Dimension Data.

 

This move by the company brings the IT service provider in line with its business strategy, with which it aims to provide more services-centric solutions consistently across multiple technologies and geographies.

 

The Group is currently expanding its service delivery infrastructure and capabilities to create a more consistent and seamless client experience.

 

 “Our evolution to provide more service centric solutions presented us with the opportunity to refresh the brand to ensure it supports our business strategy and positions us for the future,” stated Brett Dawson, Dimension Data CEO.

 

“This is more than a simple colour change. Our brand has stood the test of time over the past 28 years and helped us to grow into the highly successful, global business we are today. Rather than radically change the logo, we have updated it and the other visual expressions of the brand to better align to our business journey and be more relevant and credible in today’s marketplace,” he explained.

 

Dawson also emphasised that the refresh initiative is not linked to the fact that NTT acquired the company in October last year.

 

 

With Datacraft transitioning its brand to Dimension Data, the company now has a consistent brand for its Systems Integration business across all 49 countries on five continents around the world.

 

“We have listened to what our clients told us. Our refreshed brand symbolises the commitment of our employees to our clients and the collective energy of the Group. Our technical expertise, quality of work, friendliness and professionalism are cited by our clients in our client surveys as outstanding and stand out as differentiators in the marketplace. This is why we continue to invest in our people through developing technical skills and capability to drive consistent, high quality execution for our clients,” concluded Dawson.

 

 

Dimension Data will launch its refreshed brand using digital channels via social media on a ‘follow-the-sun’ basis. This campaign will kick off in New Zealand, social media teams will upload footage and photos of the events and activities leading up to the launch events across the globe, resulting in a 24 hour stream of information.

 

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