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FNB hits two million Cellphone Banking clients
By Hanleigh Daniels 28 June 2010 | Categories: news
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The anatomy of a winning customer experience strat...FNB has announced that it has recently reached the two million mark in Cellphone Banking customers.
According to the company just over 11% of South Africans use their cellphones to complete their banking transactions and 33% of these individuals do it via FNB.
The majority of Cellphone Banking transactions for its clients are for prepaid services including the purchase of prepaid airtime and electricity.
“The option of transacting from the safety and comfort of your own home or workplace, instead of going into a bank, and the significantly lower fees involved, are drawing many people into the realm of Cellphone Banking.” says FNB Cellphone Banking CEO, Ravesh Ramlakan.
“Although convenience is the most frequently mentioned selling proposition for the mobile alternative, what we really are selling is personal empowerment.”
People are empowerment, as they do not have to spend their whole day travelling to and queuing at the bank in order to pay a their bills.
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