The updates come as Microsoft seems to be pushing its Games for Windows platform into even greater competition with Valve's Steam. According to Microsoft the new online store will offer streamlined digital downloads and more than 100 titles to choose from.

 

The updated store will launch on the 15th of November, and anyone with a Windows Live ID can login to the site and store without having to create a new account.

 

"With Games for Windows Marketplace, we set out to create a digital store built for PC gamers end-to-end. And by integrating with our existing Xbox LIVE and Windows Live services, we've made it easier than ever for millions of gamers to see for themselves how easy buying PC games can be," said Kevin Unangst, senior global director, PC and mobile gaming, Microsoft.

 

The redesign will reduce the number of clicks necessary to purchase games from the site, as well as giving publishers dedicated pages while giving gamers the ability to redownload games they previously purchased if need be.

 

Microsoft also seems to be following in the footsteps of Steam by giving users access to special offers and 'deals of the week', alongside other recurring sales.

 

Launch titles for Games for Windows Marketplace will include Fable: The Lost Chapters and the classic Grand Theft Auto III, Microsoft said Capcom, 2K Games and Square Enix also expressed interest in the new service.

 

Microsoft no doubt has an uphill battle in store for them, going head to head against Valve's Steam service and its library of over 1 100 titles.