Kia Motors has announced its integration of the Enhanced Mobile Communications platform, known as Qkey, which offers users convenient access to information on their vehicles and services.

By employing the Qkey service on a cellphone, Kia customers will be able to read the latest news on the company, book a service, find info on new vehicles and book test drives.

Customers can phone 0873-101010 and then enter 542 when prompted for the Q-number. They can also press the # key at any time in order to receive an SMS, containing the link to the Kia Q-site. All calls and data links are charged at standard rates. 

“As we navigate our way through the fast evolving mobile advertising revolution we believe we are providing the most ‘open and accessible’ mobile system available,” says Errol Levin, business development manager at Kia Motors SA. “It links our traditional advertising communication with the power of the mobile phone to allow people who are interested to engage with us further. What’s great is that anyone with a phone can gain access to our Q-site, no matter how simple or technically advanced their phone is. Consumers can experience the Q-site in a visual format as well if they have a mobile internet enabled handset.”