PREVIOUS ARTICLENEXT ARTICLE
NEWS
Microsoft holds funeral parade for smartphone competition
By Hanleigh Daniels 13 September 2010 | Categories: news
Related Articles
The anatomy of a winning customer experience strat...
GirlCode Celebrates a Decade of Empowering Women i...
PUMA releases new kits for five African footballin...Microsoft employees on Friday celebrated the release to manufacturing (RTM) of Windows Phone 7 OS by holding a funeral procession through the streets of the company’s Redmond campus for the iPhone and BlackBerry smartphones.
According to neowin.net, these Redmond employees got dressed up in black fancy dress attire which included Windows Phone branding. The workers also made hearses for oversized BlackBerry and iPhone devices, with banners reading that they have buried the competition with Windows Phone 7. The parade also included a performance of Michael Jackson’s Thriller dance.
One would think with the epic failure that was Microsoft Kin phones, Redmond would be more cautious with its marketing strategy against its rivals, especially after research firm Gartner stated that the worldwide mobile operating system (OS) market will be dominated by Symbian and Android by 2014, with a forecasted Windows Phone market share falling from 8.7% in 2009 to just 3.9% in 2014.
Microsoft finished work on Windows Phone 7 OS on the 1st of September and plans to announce its release date at an open house event on 11 October in New York.
Photos: Flickr user Trioculus
USER COMMENTS
Most Read Articles
Verbatim portable hard drive eSATA and USB Combo
How to navigate the rising tide of online scams this festive season
EDIMAX NS-2502 SATA NAS Server
Prosper Africa’s Tech for Trade Alliance announces Pharmaceutical Tracing Pilo...
PUMA releases new kits for five African footballing greats
Students take note - Huawei Seeds for the Future programme is now accepting appl...
Energy management in datacentres – keeping rising GHG at bay
South Africa needs enabling regulations to let AI innovate the local cryptocurre...Read
Magazine Online
TechSmart.co.za is South Africa's leading magazine for tech product reviews, tech news, videos, tech specs and gadgets.
Start reading now >
Download latest issue
Have Your Say
What new tech or developments are you most anticipating this year?
New smartphone announcements (44 votes)
Technological breakthroughs (28 votes)
Launch of new consoles, or notebooks (14 votes)
Innovative Artificial Intelligence solutions (28 votes)
Biotechnology or medical advancements (21 votes)
Better business applications (132 votes)
