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Microsoft holds funeral parade for smartphone competition
By Hanleigh Daniels 13 September 2010 | Categories: news
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Three ways to make business communication more eff...Microsoft employees on Friday celebrated the release to manufacturing (RTM) of Windows Phone 7 OS by holding a funeral procession through the streets of the company’s Redmond campus for the iPhone and BlackBerry smartphones.
According to neowin.net, these Redmond employees got dressed up in black fancy dress attire which included Windows Phone branding. The workers also made hearses for oversized BlackBerry and iPhone devices, with banners reading that they have buried the competition with Windows Phone 7. The parade also included a performance of Michael Jackson’s Thriller dance.
One would think with the epic failure that was Microsoft Kin phones, Redmond would be more cautious with its marketing strategy against its rivals, especially after research firm Gartner stated that the worldwide mobile operating system (OS) market will be dominated by Symbian and Android by 2014, with a forecasted Windows Phone market share falling from 8.7% in 2009 to just 3.9% in 2014.
Microsoft finished work on Windows Phone 7 OS on the 1st of September and plans to announce its release date at an open house event on 11 October in New York.
Photos: Flickr user Trioculus
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