Motorola announced yesterday that it has acquired Aloqa GmbH, a developer of location-based software and technologies, which are designed to allow for the discovery of relevant web content by mobile smartphone users.

 

Aloqa has now joined the Motorola Mobility team and will assist in improving Motorola’s Motoblur, which delivers customised content to its smartphone home-screens. Motoblur enables users to access Facebook, MySpace and Twitter updates, as well as emails, news and their favourite apps and widgets, all from one centralised location.

 

Motoblur will now also integrate Aloqa’s open, location-triggered mobile push platform in order to connect users and publishers of location-aware content in real-time. For example Aloqa’s technologies and services will utilise the user’s context (location, identity and social relationships) to proactively inform them of places, events, bargains and other opportunities.

 

“Aloqa is an exciting addition to Motorola Mobility as its specialized engineering talent and location-tracking technology will significantly accelerate the release of our context-aware mobile services platform,” said Christy Wyatt, corporate vice president of software and services product management for Motorola Mobility. 

 

“We are proud that a global mobile giant like Motorola chose the Aloqa platform as a core part of its future in location technologies. Like every startup, we have always dreamed of our technology and product being used by tens of millions of satisfied users everywhere. Being a part of the Motorola Mobility team will help us achieve this goal,” said Sanjeev Agrawal, chief executive officer of Aloqa.

 

The financial terms of the transaction were not disclosed.