By 29 January 2013 | Categories: news


Nikon has unveiled three new offerings in its Coolpix range, in the form of the S9500, P520 and L820, all of which cater to capturing action still and video from a distance while still benefiting from a small form factor.
Whereas the Coolpix S9500 (on the right) starts off the trio of superzooms with a 22x zoom, and the L820 offers 30x, the P520 boasts a far reaching 42x zoom lens.
The three cameras each have their own particular strengths. Nikon explained that on the one hand the Coolpix S9500 combines impressive range in an ultra-slim, pocketable device, while on the other, the Coolpix P520 offers the versatility needed for advanced performance. What these two cameras have in common though is Wi-Fi connectivity, enabling users to send images and videos from their camera directly to a compatible smart device through the Wireless Mobile Adapter Utility application.
The Coolpix L820 is more of the all multi-purpose pleaser, aimed at being both simple and fun to use and thus catering from travellers to general everyday shooters.
The P520's claim to fame is a staggeringly broad zoom range of 24 mm to 1000mm.
Nikon Coolpix P520
The P520 features an 18.1-megapixel backside-illuminated (BSI) CMOS sensor, but its biggest selling point is the 42x optical zoom, which offers the equivalent zoom range from a wide 24 mm to a whopping 1000 mm.
Lens-shift Vibration Reduction (VR) alongside the new Active Mode also feature, and assist in capturing blur-free images and video, while full manual controls are also on offer. Additionally, the company explained that the P520 allows users to not only shoot images from a distance, but also at unique angles thanks to a versatile 3.2” Vari-Angle LCD monitor.
Full HD (1080p) video recording with stereo sound is possible via the dedicated movie record button, and rounding off an impressive list of features is the fact that the camera comes with built-in GPS capabilities as well.
Nikon Coolpix L820
Billed as being the “comfortable long zoom camera to preserve family memories,” the L820 is nonetheless no slouch in the features department. It offers a 16-megapixel CMOS sensor, and Vibration Reduction (VR) technology to help keep shots steady, while its 30x super wide-angle lens covers a broad range, from 22.5 mm to super-telephoto 675 mm.
A 3” monitor, ergonomic design, along with the convenience of AA-size batteries and a dedicated video button, clearly indicate that the camera is aimed at those looking for a convenient user-friendly device.
Easy Auto Mode and Smart Portrait System, enable users to enhance their photos with options like Red Eye Fix and Face-Priority AF. Other special effects include Glamour Retouch, Filter Effects and Skin Softening for optimal portrait enhancements.
The Coolpix L820 may be the family snapper here, but it still has a wealth of features on offer.
Coolpix S9500
Last, but certainly not least, the S9500 sports a 22x optical zoom (25-550 mm equivalent) and appears to be the travel friendly option of the bunch. While, like the P520, it offers a 18.1-megapixel BSI CMOS sensor, the camera is apparently small enough to keep at hand in a shirt pocket, according to Nikon.
The camera also offers Full HD (1080p) movie recording with stereo sound, viewable on a bright 3” OLED screen. Along with a NIKKOR lens with Vibration Reduction (VR) to minimise the effects of blur and camera shake, the camera further offers various shooting effects, including an upgraded Glamour Retouch function, Skin Softening and Quick Effects.
To the point
"Nikon's new long zoom Coolpix cameras provide consumers with the chance to capture a diverse range of subjects and scenes, whether near the subject or at a distance," commented Bo Kajiwara, vice president of Marketing, Planning and Customer Experience, Nikon Inc.
"Designed for the frequent traveler, the instant sharer, and the family memory keeper, these new Coolpix cameras offer trusted Nikon technology, high image quality, Full HD video and a variety of other features that meet photographers' needs," he added.

The cameras will only be launching next month though, and thus there is little indication of local pricing and availability as yet. Stateside at least the Coolpix P520 will have a RRP of $450 (R4 050), the Coolpix L820 will go for $280 (R2 520) and the S9500 will take aim at your wallet in the order of $350 (R3 150). 


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