By 25 May 2010 | Categories: news


After teaming up with Intel to create the new MeeGo mobile OS, Nokia has announced that it has entered into a global strategic alliance with Yahoo!. 
The two companies are going to combine their strengths in e-mail, instant messaging as well as maps and navigation, a move they claim will offer the best level of services to each company's respective consumers on both PC and mobile devices. 
The partnership sees Nokia becoming the exclusive worldwide provider of Yahoo!’s maps and navigation services, integrating Ovi Maps across Yahoo! properties, which will be branded as “powered by Ovi.” 
Yahoo! in turn, will become the exclusive, worldwide provider of Nokia’s Ovi Mail as well as Ovi Chat services, which will be branded as “Ovi Mail / Ovi Chat powered by Yahoo!”

Another possible benefit of the partnership is the plans for a Nokia and Yahoo! ID federation between their services. This will allow, for example, to use an Ovi user ID to log into selected Yahoo! service offerings and portals. Certain co-branded service offerings are expected by the second half of this year.
“What a combination,” said Carol Bartz, CEO, Yahoo!. “We’re excited to expand the reach of our best-in-class Mail and Messenger services, bringing personalized experiences to more people across the mobile web, particularly in emerging markets where we are seeding the next generation of Yahoo! users. At the same time, we believe Nokia’s strength and continued investment in maps and navigation will greatly enhance our existing products, enabling us to focus on areas that are core to our business.” 


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