Samsung Electronics South Africa has revealed its choice of its latest business leader to join the Samsung family: Craige Fleischer, who has been appointed head of mobile communications.

Fleischer adopts this mantle effective from 1 April 2012, and has been tasked with driving stronger market alignment and penetration for the Korean tech giant’s mobile communications business into both the retail and business sector.

“I am very excited to have joined this dynamic business and look forward to not only promoting our business growth and driving the brand to new and exciting heights, but also meeting consumer demands and expectations to deliver on our promise of being the best loved brand in Africa,” Fleischer enthused.

“Samsung, as a leader in consumer electronics in South Africa, has a brand and product portfolio that is growing year-on-year. This - together with the innovation the market is witnessing around its mobile products - has ensured that its offering for both the consumer and business sector is very compelling and competitive, and is sure to encourage consumers to be inspired by the future direction of technology,” he continued.

Deon Liebenberg, MD of Samsung Electronics SA commented that he was looking forward to Fleischer’s positive contribution to Samsung’s pursuit of “its core objectives”.

“Having worked in the local telecommunications and business retail sector for over ten years, Craige brings a wealth of knowledge and insight into the dynamics and strategies required to ensure that the mobile communications business division within Samsung South Africa continues to follow the global trend of becoming a market leader,” he elaborated.

Samsung’s latest announcement follows in the wake of another IT company’s recent leadership change. Cisco recently confirmed that Alpheus Mangalehas been appointed the new MD for its South Africa business.