You’d think Apple would be content after releasing their fiscal first quarter results of 2010 and having their latest creation, the iPad, stirring up quite the media frenzy. Instead the Californian company opted to kick off the next round in its cold war with Nokia. 

Steve Jobs started the newest phase of the battle in his key note address during the launch of the iPad last Wednesday, by saying that Apple was the world’s biggest mobile phone maker if you go by revenue generated on the sales of its mobile phones. This left the people at Nokia understandably a little hot under the collar, seeing that during the final quarter of last year they held an almost 40% share of the global cellphone market.

Nokia who also only recently released its results for the fourth quarter of 2009, came out fighting on its Conversations blog with a post entitled, 'A Fruit Confused?' The post, released on Saturday, by Mark Squires, Head of Social Media at Nokia, delivered what he referred to as an “apples-to-apples” comparison, “Nokia’s devices and services business from Oct-Dec was shown as €8,18 billion [approx. R86.37 billion] while the claimant’s turnover for ‘newly defined’ mobile devices was €7,25 billion [about R76.55 billion].” 

Looks like the spat is set to continue throughout 2010.