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Vodacom and Santam look to reward safer driversBy Staff Writer 4 March 2011 | Categories: news
Vodacom Business has announced the conclusion a new deal to assist Santam in launching its Safer Driver campaign. Santam will utilise the company’s LiveTrack vehicle tracking system, a machine-to-machine (M2M) managed service solution to this end.
The campaign will allow fleet owners and individual customers to have the LiveTrack device installed in their cars plus the Santam system to record driver behaviour.
“With the new Road Traffic Act providing harsher penalties in an effort to reduce road deaths and accidents, and the government supporting both private and public efforts to increase road safety awareness, Santam, as one of the largest vehicle insurers in the country, has decided to play a role in this initiative,” said Shehnaz Somers, head of Personal Lines Underwriting of Santam.”
“The LiveTrack system from Vodacom Business allows us to reach drivers of all ages and urge them to participate in this ongoing campaign. Drivers with the LiveTrack system installed will be monitored and will receive rewards in the form of discounts on their premium if their driving behaviour consistently exhibits low risk driving.”
Often insurance companies penalise drivers when there’s an increase in claims and so good drivers pay increased premiums for other drivers – based on gender, age, brand of vehicle, location, etc. LiveTrack will eliminate this by presenting a true reflection of the individual’s driving record.
“We are delighted to be breaking new ground with Santam and playing a role in making our roads a safer place,” stated Gabi Strijp, executive head, Mobile Enterprise Product Management at Vodacom Business.
Vodacom has also recently introduced its Machine-to-Machine SIM offering.
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