Yahoo! and the online advertising company interclick have announced a definitive agreement for Yahoo! to acquire interclick. With interclick, Yahoo! will acquire enhanced data targeting capabilities and optimisation technologies.

“This investment underscores our focus on enhancing the performance of both our guaranteed and non-guaranteed display business across Yahoo! and our partner sites and, combined with Yahoo!’s reach and advertising leadership, will deliver a powerful solution for marketers,” said Ross Levinsohn, executive vice president for the Americas region.

“interclick’s innovative platform will allow Yahoo! to expand its targeting and data capabilities to deliver campaigns with stronger performance metrics.”

interclick helps marketers navigate the complex data online ecosystem with tools such as Open Segment Manager (OSM) and its Genome Platform. These solutions were built to address the fundamental challenges of audience targeting by enabling a more holistic understanding of consumers through its deep integrations with leading data providers.

“Having worked closely with Yahoo! for the past few years, we have a deep appreciation of the quality of the inventory that Yahoo! brings to market. The combination of Yahoo!’s premium data and inventory with our platforms will create tremendous value for clients,” said Michael Katz, founder and CEO of interclick.

“I would personally like to thank our team, our clients and our Board who helped to make interclick the success it has become.”

Under the terms of this agreement, Yahoo! will be commencing with an all cash tender offer for all outstanding shares of common stock of interclick at $9.00 per share. This transaction has an estimated total equity value of approx. $270 million (around R2.178 billion). Both companies expect the tender offer to close by early next year.

 

In related news Yahoo! also made some sweeping leadership structure changes of late, kicking off with the Board of Directors appointing Timothy Morse as interim CEO in place of the ousted Carol Bartz.