By 9 November 2021 | Categories: Business News


Business News sponsored by LG OLED TV:


Traka, a global leader in intelligent management solutions in key and equipment, today launched its first Experience Centres, located in two key strategic locations within the Asia Pacific, Middle East and Africa (APACMEA) division – Brisbane, Australia, and Johannesburg, South Africa. The Centres will serve as an environment for technology partners, end-users and Traka employees to immerse, educate, empower and innovate through industry trends, best practices, and product updates.

All visitors will be able to immerse themselves in Traka’s complete value proposition in the industry, as they will have unprecedented access to the company’s full suite of key  equipment management solutions. Within the Centres are also training facilities equipped with Traka’s innovative technologies to enable partners to create product prototypes and communicate with each other regardless of where they are around the world.

The Centres will additionally serve as sandboxes to enable technology partners to create new technologies, develop new ideas and build new processes to add continued value, thereby empowering them to streamline efficiencies and save on costs, time and resources.

Collectively, these Centres will provide a bespoke environment for Traka to virtually showcase its best-in-class capability.

“We are very excited to officially open Traka’s first Experience Centres in two of our focus markets in the region. They were built as a result of years of listening to our stakeholders about the need for a place where they can share and create together,” commented Jason Van der Meer, Technical Director, APACMEA, Traka.

“These hubs are the ideal environments for them to access the latest Traka technology and tools that would empower them to take that step further. We hope that the Centres become the heart of knowledge sharing, training, support and most importantly, collaboration among external and internal stakeholders,” he added.

In Africa, Traka has been working with large corporate and industrial complexes in Mining, Petrochemical & Banking sectors for over 10 years. With a continually growing customer base and a focussed expansion into the new market sectors such as the Healthcare, Education and Data Centres, the company explained that its centre will be able to bring technology innovations driven from its bespoke R&D centre in the UK to the local customers and technology partners physically and virtually and "share the best global industry practices that can benefit the organisation’s business processes in Africa."

Founded in 1995, Traka is a leading global provider of intelligent key management systems and lockers solutions to help customers secure, manage and audit the use of almost any physical asset, including premises, devices, secure areas, equipment, machinery, and vehicles. With Traka’s systems, customers enjoy improved efficiency, reduced downtime, minor damage, and fewer losses, which means less administration and lower operating costs. The company was acquired by ASSA ABLOY, the world leader in door locking solutions, in 2012.

“Traka is a business that continually invests in our people, our technologies, and our customers. For the past 30 years, we have developed our solutions and services to address and exceed the ever-changing needs of our customers and market sectors. In the near future, we plan on opening two more centres, in Singapore and the Middle East, to further develop our support and education capability around Traka’s real value proposition. We will continue to invest in each of our regions so as to continue being the trusted advisor to all our stakeholders at every step of the way,” added Martin Woodhouse, Head OF APACMEA, Traka.

For more information about the Experience Centres, you can visit Traka will be exhibiting at SAPHEX 2022 on 6-7 April 2022 at the Sandton Convention Centre.


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