By 9 June 2016 | Categories: news


Yesterday, Apple announced that it would be giving app developers a 85% cut on all revenue generated from subscriptions, which is a 15% increase on the previous amount of 70% in years past. Now, Google is set to match that percentage, according to reports from Recode

The Apple deal does come with one caveat, as subscribers must sign up for at least 12 months of service for the app, before the 85% cut comes into effect. Google, however, is not following suit in that regard, offering up the 85/15 split straight from the get-go.

For now, the new deal with app developers is being tested out by Google with a select number of entertainment companies, but a full rollout is yet to be disclosed. The same goes for Apple, as they are currently testing out the payment plan and have yet to fully implement it. While the motivation for this move is unknown, Recode believes that Google is aiming to attract more "higher-spending" customers, which have naturally gravitated to Apple and its App Store.


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