By 25 November 2015 | Categories: news


Google last month teased one of its latest projects, Accelerated Mobile Pages (AMP), which as the name denotes is a program designed to up the speed of web page loading. The project has since been in the preview phase, and much like Facebook's Instant Articles, aims to drive more users to read news and feature articles from their mobile device. The current hinderance to this has been slow page load times, as well as the cost of data for loading such pages. AMP is a possible solution to sidestep this problem for users. 

The AMP service is set to go live early next year according to Google, but an exact date remains hard to pin down. The service does however seem to be prepping for a large scale launch, as Google says more than 4500 developers are following the project on Github, along with 250 contributions of code toward AMP. 

Along with developers, Google has also partnered up with with several publications, such as The Guardian and BuzzFeed, which is an indication that the service has interest from both traditional and new age news sources alike.  

While more details are likely to come in following months, users intrigued by the service can view the preview by clicking on this link from their mobile device. 


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