Action cameras may not get the all the limelight that devices like smartwatches and other wearables do, but over the past 18 months they have certainly proved quite popular among consumers, with GoPro's offerings in particular doing well. To this end, HTC, the Taiwanese manufacturer better known for designing smartphones has taken its first crack at the action camera market.

Resembling somewhat of a miniature inverted periscope, the RE Camera is quick and easy to use, allowing holders to capture a desired moment in a more engaging way, according to HTC at least. Fitted with a single button just below its 16 MP sensor, the RE Camera can take images with a single push, or capture 1080p video at 30 fps with a prolonged press, as well as record 720p slow-mo video at 120 fps. Added to this is a waterproof IPX7 construction, given it a recommended underwater depth usage of one metre for on longer 30 minutes.

HTC also list the 66.5 g RE Camera as touting a 820 mAh battery, capable of shooting an estimated 1 200 photos or 100 minutes of video. Furthermore, the RE Camera features Bluetooth and Wi-Fi connectivity, allowing users to simply wield the RE Camera without ever having to touch their smartphone, as the images or video captured automatically syncs up to your smartphone.

Syncing comes courtesy of an iOS and Android compatible app, set to launch on both app stores in coming weeks. Incorporated too is a microUSB port at the bottom of the RE Camera, for users to transfer data to their PC or Smart TV. As far as on-board storage go, HTC has integrated 32 MB of memory, with the addition of a microSD slot for up to 128 GB of expandable storage.  

Priced at $200, HTC has a bit of a hard sell to make to consumers, to convince them to opt for the RE, over the plethora of action cameras currently available. At this stage, there is no word on when the RE Camera will be making its way to other regions of the globe, but we'll be sure to keep action camera enthusiasts updated. Check out the quaint little video below to see the RE Camera in action.