IGN acquires Humble Bundle, but doesn't plan to change anything
By Robin-Leigh Chetty 16 October 2017 | Categories: newsEach week, we routinely check in on Humble Bundle, noting that the latest bundle is the biggest one yet. Over the weekend, however, Humble Bundle may have actually made its most significant announcement, with the pay-what-you-want service being acquired by US media company IGN.
Humble Bundle is proudly joining the @IGN family; strengthening our quest to promote content while helping charity!https://t.co/i02xHerXCY
— Humble Bundle (@humble) October 13, 2017
In a blog post about the acquisition, Humble Bundle CEO Jeffrey Rosen said the partnership would allow the company to offer better deals to consumers, as well as bringing more charitable organisations and causes to the fore, thanks to IGN's considerable resources.
"We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity. I can’t think of a better partner than IGN to help Humble Bundle continue our quest," added Rosen.
With $106 million raised for charity thanks to the donations of an estimated 10 million consumers, Humble Bundle is promising even more exciting developments in coming months.
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