Citing the “extreme economic pressure” that many South Africans are under at present, and “the need the best deals and value for their money when it comes to staying connected,” Vodacom announced a new promotion this week that may give customers some relief. The promotion grants customers who buy selected bundles using the Just4You platform, a 100% bonus on daily, weekly and monthly bundles.

This means that customers who buy selected data bundles via the My Vodacom App and USSD will receive double the value of their data back for free.

To take advantage of the Vodacom double data bundle offer packages, Prepaid and Top Up customers need to dial *123# or download the My Vodacom App from the App store. This promotion will run until 30 September 2020.

“As a brand that connects people for a better tomorrow by creating an inclusive digital society, this promotion allows us to give back to our customers by doubling their data allocation so that they can stay close to the things and people they love and need during these trying times,” commented Jorge Mendes, Chief Officer of Vodacom Consumer Business Unit.

For those who don’t know, he explained that Just4You is a platform that presents personalised, discounted offers based on the individual usage pattern.

“This time around, we are offering our customers more value by doubling their data because we believe now, more than ever that our customers need to stay connected, educated, informed and entertained which can all be achieved using technology solutions,” he added.

Since its introduction in 2014, the Just4You platform has since evolved to include smart discounted offers including entertainment tickets, voice and data bundles as well as tailor-made offers based on specific towns and areas. The platform uses sophisticated usage pattern analysis to understand individual customers’ needs based on their mobile usage spend and creates competitive personalised offers.

According to Vodacom, over the past six years, Just4You has become “overwhelmingly successful among Vodacom customers,” making it one of the most popular platforms where customers can get value deals.

“This is a time when consumers are also looking for brands that demonstrate a purpose, brands that make a difference in the communities in which they operate. Delivering value to almost 40 million customers assists in building a digital society through bundles that are affordable to them,” concluded Mendes.