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By 24 April 2015 | Categories: news

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Taking a cue from services like Spotify and Tidal, MTN South Africa has just debuted its new subscription-based music streaming and downloading platform - MTN Music+. According to the network service provider, Music+ is the only platform that offers its users the ability to simultaneously stream and download music and videos offline.

MTN Music+ is a subscription based service that allows users to share music and videos with friends and preview tracks under the same user profile. MTN subscribers can access Music+ via their web browser or mobile devices, and the service is compatible with a number of operating systems including iOS, Android and BlackBerry, with no word just yet on Windows Phone.

Larry Annetts, chief marketing officer at MTN SA, says one of the key differentiators of Music+ is that the services' content heavily favours local music from both South Africa and the rest of the African continent. “MTN Music+ seeks to develop local content and give aspiring artists a platform to showcase their talent to a captive audience of millions of users across the continent. Music+ expands the artists’ distribution footprint beyond the narrow confines of their home markets and beyond conventional means. We are pleased to avail this service which we believe will contribute to the development of music across the continent,” says Annetts.

Furthermore, “Huawei is our technology partner and will assist in supporting this platform, we are very excited by the outcome of our partnership with them,” adds Annetts. Edric Chu, managing director of Huawei Technologies, says his company is proud of the role it has played to help MTN in bringing this service to its customers. “The Music+ platform is designed to provide users with an interactive, user-friendly service. The service is optimised for mobile and online access to enhance user experience and it requires no significant device restrictions or additional device requirements,” says Edric Chu.

To access MTN Music+, MTN's customers can download it from the Google Play Store and Apple App Store, or visit http://musicplus.mtn.co.za/desktop.

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