In a pioneering move that ushers in a new era for travel customer service, FlySafair, South Africa’s leading low-cost airline, has launched Lindi, a cutting-edge AI interface.

The airline is the first in South Africa to trial a free AI-powered travel assistant, designed to transform the customer experience through technology. At this stage in development, Lindi’s capabilities include being able to book flights for a single passenger, change a name or seat, and provide certain travel information. Customers can access Lindi 24 hours a day, seven days a week via WhatsApp, ensuring more convenient, faster, and simpler assistance with their travel requirements.

“Our ambition at FlySafair has always been to provide an affordable, hassle-free, and punctual flying experience,” says Kirby Gordon, Chief Marketing Officer at FlySafair. “AI and Lindi provide an opportunity to offer what is effectively a free private travel assistant to each customer at scale. We are excited about building on her potential to enhance our customer services.”

Gordon notes that since her initial deployment, Lindi has received overwhelmingly positive feedback from customers, many of whom do not realise they are interacting with an AI entity due to her humanised traits. “The interactions are not only very natural, but she helps people get things done,” he adds.

Lindi also has proudly South African roots, having been brought to life by Stubber — a globally registered tech company founded right here in South Africa.

“We are thrilled to collaborate with FlySafair and apply our advanced AI technologies to create an unparalleled travel experience. Lindi is a testament to the potential of AI in delivering exceptional customer service and next-level Business Process Automation,” comments Guy Duncan, Managing Director of Stubber.

The launch capitalises on the global AI trend, in which AI assistants are increasingly being implemented into apps and digital solutions to transform many industries—from healthcare and finance to manufacturing and retail—benefiting both individuals and businesses.

“There are a number of AI assistants that have been created by airlines to help with general information about flying and destinations, but Lindi is the first that can assist customers with their bookings. As AI is increasingly integrated into our everyday life, we felt it was a good time to bring this innovative technology to our customers and enable them to benefit from AI practically. Lindi offers a seamless, efficient and human-like service that I am confident will set a new standard in the airline industry,” concludes Gordon.

For more info and to start chatting, visit the FlySafair website at: https://www.flysafair.co.za/about-us/contact-us/lindi-ai