Puma has entered a new partnership with Mercedes-AMG Motorsport, which will see all AMG factory drivers in GT Sport wear, the company’s high-performance fireproof race gear. The new cooperation will be celebrated with the release of the 2023 Spring Summer PUMA x Mercedes-AMG Motorsport Wild Child collection.

All AMG factory drivers in GT Sport will be supplied with the exclusive Puma fire-proof and light-weight race gear from the race suit, gloves and underlayers towards the race boots. Following many successful seasons with the Mercedes-AMG Petronas F1 Team, Puma notes it welcomes the partnership with Mercedes-AMG Motorsport, which will blend the world of Motorsport and car culture, driving the lifestyle approach of both brands forward.

The first PUMA x Mercedes-AMG Motorsport collections sees eye-catching colours and designs which are performance-ready for the street or the track at any time. Mercedes-AMG vehicles are designed and engineered to have more power output and impressive driving dynamics, with the performance luxury brand AMG also a kind of Wild Child of Mercedes-Benz, hence the new 2023 Spring Summer collection celebrates this in awesome style.

Utilising four principal colours - green, pink, blue and black - along with the famous AMG lettering logo printed in white, the collection features three different colourways of Woven Jacket, T-Shirt, Woven Shorts and long Woven tracksuit pants. The collection is headlined by footwear models in a striking array of designs including the PUMA RS-X and PUMA Maco SL.

Thomas Josnik, General Director Motorsport at Puma notes, “I am really excited about the partnership with Mercedes-AMG Motorsport. The performance driven and young lifestyle approach of our new partner is a perfect fit, blending the worlds of Motorsport and Car Culture which Puma embraces in our FOREVER. FASTER. credo. A lot of potential is about to be generated out of the collaboration: community driven events, a lot of podiums and successful seasonal campaigns of our fashion line. I am looking forward to this new chapter and I am proud to welcome Mercedes-AMG Motorsport to our PUMA Family.”

Christoph Sagemüller, head of Mercedes-AMG Motorsport states "Puma has been working very successfully with our Mercedes-AMG Petronas Formula One Team as Official Supplier of Technical Clothing and Footwear for a long time. We are therefore delighted that we have now been able to extend this cooperation to the entire Mercedes-AMG Motorsport commitment. As Mercedes-AMG Motorsport Official Partner, PUMA will also supply our factory drivers in GT Sport with race gear. The design of these performance-oriented products will also be integrated into the seasonal PUMA x Mercedes-AMG Motorsport Sportstyle collections in the future. This will make the racing-inspired car culture even more tangible for our fans."

So, gear up, and strap in - the new Spring Summer 2023 PUMA x Mercedes-AMG Motorsport Wild Child Collection is available now in selected PUMA Retail stores, as well as online on Puma.com and Superbalist.