iStore, South Africa’s  Apple Premium Partner, has announced that iPhone 17e is now available for pre-order, giving customers a more affordable way to get into the Apple ecosystem with an iPhone.

Customers can purchase iPhone 17e from R14 599, or from only R7 099 when trading in their current iPhone through iStore’s trade-in programme. iStore asserted that ‘’with market-leading trade-in offers, flexible upgrade options and added protection included, iStore continues to offer the most value when upgrading to iPhone.’’

Furthermore, iStore stressed that it offers some of the highest trade-in values in South Africa, helping customers pay significantly less for their new iPhone. Customers can trade in their current iPhone and receive cash back directly into their bank account, making upgrading to iPhone 17e even more affordable.

More ways to upgrade with cellular networks

Customers can also pre-order their iPhone 17e on contract with Vodacom, MTN, Telkom or Cell C, all in one place through iStore. Regardless of where the initial contract was signed, upgrades can be completed online in minutes, with free delivery directly to the customer’s door.

Customers who download the iStore app and pre-order iPhone 17e will receive priority allocation, helping them secure their new iPhone ahead of anyone else. The iStore app offers a seamless way to shop Apple products, compare models and complete your upgrade in minutes.

More protection with iCare Plus

Every iPhone 17e purchase comes with free iCare Plus (valued at R1,999) which includes an extra year of warranty, screen repair, and even a guaranteed buy-back value, ensuring your iPhone remains future-proof. Customers can also opt for subscription-based coverage for maximum flexibility.

Availability

iPhone 17e is available to pre-order now at iStore online, with upgrades available on cash or cellular contract.

Customers who download the iStore app will receive early access to pre-orders, giving them the opportunity to secure iPhone 17e before wider availability.

Those interested in the offer can pre-order here