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Atmosphere Orange says Brand Industry in urgent need of expertise, lacks programmatic savvy
By Staff Writer 1 July 2015According to Chanel MacKay, new Media Director at Cape Town-based digital agency Atmosphere Orange, brands require greater programmatic savvy to thrive in digital age. FULL STORY >
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Gibson Innovations sets out multibrand ambition as part of one of the world’s leading music lifestyle companies
By Staff Writer 5 May 2015Gibson Innovations set out its ambition to drive growth in music lifestyle across its dynamic portfolio of consumer brands. FULL STORY >
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Experiential design holds new key to distinguish your brand
By Staff Writer 8 December 2014As brands aim to stand out from the clutter, building an engaging experience around one’s product has become an imperative. Craig Perry, head of sales at DMX Africa promotes the virtues that experiential design can offer. FULL STORY >
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