Before the start of the new Formula 1 season and with pre-season testing underway, PUMA has announced a partnership with F1 Academy FULL STORY >

PUMA together with Scuderia Ferrari and in collaboration with artist and designer Joshua Vides believe they have the gear to match the occasion. FULL STORY >

Canon Europe today announces the launch of the RF 135mm F1.8L IS USM, a telephoto prime lens ideal for shooting portraits in low-light and the SPEEDLITE EL-5, a high-performance Speedlite for capturing weddings and... FULL STORY >

Canon’s portable and versatile new RF 24mm F1.8 MACRO IS STM and RF 15-30mm F4.5-6.3 IS STM capture extraordinary detail, whether shooting macro photography or expansive environments. FULL STORY >

New camera boasts the highest performance in X Series range with massive increase in AF and videography capabilities. New XF150-600mm zoom lens perfect for wildlife and sport, with versatile XF18-120mmF4 also coming. FULL STORY >

Sports company PUMA will join the Alfa Romeo F1 Team ORLEN as the new official race gear supplier. FULL STORY >

Sports company PUMA has signed Mercedes-AMG Petronas F1 Team driver George Russell as a brand ambassador making the young British driver part of its lifestyle and performance program. FULL STORY >

Global sports company PUMA has made special edition race suits in the traditional Mariachi look for Red Bull Racing Honda Team drivers Max Verstappen and Sergio Perez. FULL STORY >

If you are good at design, the Acer wants you to design a pair of racing shoes for Kimi Räikkönen. FULL STORY >

Canon Europe today announces two of its most-loved EF lenses will now be available in RF form – the RF 50mm F1.8 STM and RF 70-200mm F4L IS USM. FULL STORY >

One of the new lenses from Canon that we were told to look out for earlier this year, the RF 85mm F1.2L USM lens, has made its debut. FULL STORY >

What will the F1 car of the future look like? Pretty damn sleek if you ask Renault. FULL STORY >

No, not the the cycling tournament, but rather the endurance motorsport event that Ferrari dominated during the 1950s and 60s. This limited edition model is built for the racetrack. FULL STORY >

After talking about his favourite photo and recently acquired gear, we get to the nitty gritty – asking commercial photographer and cinematographer, Clinton Lubbe about the essential equipment in his bag. FULL STORY >

John Sculley debuts Obi Worldphone's SF1 and SJ1.5, two new low-cost smartphones designed to target emerging markets in Asia, the Middle East and Africa. FULL STORY >