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Ahead of Autism Acceptance Month Hot Wheels Unveils New Die-Cast to Encourage Open-Ended Play

By Industry Contributor 28 March 2024

Mattel, Inc, announced the Hot Wheels Flippin Fast die-cast, a new vehicle designed to encourage an open-ended play experience, ahead of Autism Acceptance Month in April. FULL STORY >

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Benefits of building blocks for adults on Pokémon Day

By Staff Writer 27 February 2024

It's Pokémon Day today, marking 28 years since Pokémon Red and Green debuted in Japan. FULL STORY >

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Mattel made a life-sized X-Wing car for Comic-Con

By Robin-Leigh Chetty 21 July 2016

With Comic-Con underway, Mattel has made its customary Hot Wheels car for the event. This year, they've taken inspiration from Star Wars for a life-sized X-Wing car. FULL STORY >

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5 coolest things at San Diego Comic-Con 2014

By Moray Rhoda 7 August 2014

Any best-of list is always subjective, and it’s never more true than when it comes to something like San Diego Comic-Con (SDCC), where just about everything on show is mind-boggling. Comic book guru, Moray Rhoda, travelled to Comic-Con 2014, (and... FULL STORY >

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