It’s always interesting to see what a sports brand can come up with when put in a room with scientists. FULL STORY >

With their latest pair of running shoes, Puma is cutting back on the unnecessary with an interesting shoe called the UltraRide. FULL STORY >

PUMA South Africa has released Stronger Together face masks, available to purchase from all PUMA stores in South Africa, with a portion of the proceeds being donated to the Solidarity Fund. FULL STORY >

The Hybrid Ozone is marketed as a running shoe, with Puma keen to mention it is as comfortable in the gym as it is on the road. FULL STORY >

An update on PUMA’s training app PUMATRAC is now available on the web, so not just as a smartphone app. FULL STORY >

We’re all looking for ways to stay fit during the South African lockdown, and Puma’s free PUMATRACK app is certainly one of the ways of doing so. FULL STORY >

After recently announcing the speedy lightweight Speed 600 2, Puma is now focusing on runners who need a bit more cushioning. FULL STORY >

Adidas has their Parley range, Nike has its Space Hippy, and now Puma is introducing its PUMA x FIRST MILE collection. FULL STORY >

If it’s a lightweight, speedy shoe you are after, Puma is bringing back its Speed 600 shoe, transforming it into the Speed 600 2 with a weight of only 292 g. FULL STORY >

Want a truly local collab on a truly local shoe? FULL STORY >

After debuting its smartwatch at IFA in September, Puma has now officially launched the device at an event held yesterday on the Empire State Building’s 86th Floor Observatory. FULL STORY >

Puma’s evolved LQD CELL technology seems to be their new go-to when it comes to trainers. FULL STORY >

Stability and energy return don’t often go hand in hand, but somehow, the Puma Hybrid Astro running shoe gets it right. FULL STORY >

According to Puma, LQD Cell is versatile technology, which depending on the product’s needs, is mixed with PUMA’s proprietary energy-returning foams in different regions of the foot. FULL STORY >

Puma has three new styles under the Hybrid family: Hybrid Astro, Hybrid Fuego and Hybrid Sky, each of them providing different benefits and contrasting designs. FULL STORY >