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Run Coaching in UA HOVR proven to improve athlete performance - Under Armour

By Staff Writer 24 February 2021

Under Armour found that those who engaged the digital coach ran 7% faster and 3% farther than the average for all runners using the app. FULL STORY >

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Midsole or outsole? Under Armour releases UA Flow Velociti Wind with Flow

By Staff Writer 16 February 2021

Under Armour believes they might just create more flow with the release of their latest running shoes that carries some innovative midsole/outsole innovation. FULL STORY >

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Under Armour Stretch Woven Full Zip Jacket

By Mike Joubert 23 October 2020

Under Armour’s Stretch Woven Full Zip Jacket is an easy to wear jacket that loves travelling and even a bit of rain. FULL STORY >

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Under Armour HOVR Machina

By Mike Joubert 7 August 2020

Although it should be considered first and foremost a decent pair of neutral running shoes, Under Armour adds some spice to the Machina thanks to a built-in sensor that tracks your cadence and stride length. FULL STORY >

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New ecommerce platform for Under Armour in South Africa

By Staff Writer 17 June 2020

If you are looking for your Under Armour gear but have been unwilling to go to the shops during this pandemic, there’s some good news FULL STORY >

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Under Armour's new tech promises improved performance, recovery

By Staff Writer 28 May 2019

Under Armour’s UA Rush tech has an interesting pitch, since the company notes that it provides a mineral infused fabric that enhances performance, developed by a company called Celliant. FULL STORY >

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Under Armour bringing the connected UA HOVR Infinite running shoe to SA

By Staff Writer 10 January 2019

It tracks a wide array of data, from running basics regulars such as distance, pace and splits, but also running form data, including cadence and stride length. FULL STORY >

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Headphones to hit the gym thanks to The Rock

By Staff Writer 29 June 2018

The Rock is all but on a roll. FULL STORY >

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