In what could turn out to be ill thought out move. Microsoft is planning to double the number of promoted ads on its Windows 10 start menu following a July-slated OS update. FULL STORY >

After removing Flash plug-ins for its video playback, Google is taking things a step further by phasing out Flash enabled ads from its advertising platforms. FULL STORY >

Even though the ‘year of the mobile’ is quickly becoming the decade of the device, many business owners still have reservations about the efficacy of mobile marketing and are unsure about how much of their budgets to commit to mobile advertising. FULL STORY >

South African brands that focus only on measuring impressions and click throughs in their digital advertising campaigns are not getting a full view of the returns they are getting from their online advertising budgets. FULL STORY >

Digital media company Yahoo! will be extending its audience targeting capabilities and premium content supply via the acquisition of interclick. FULL STORY >

SA mobile advertising market expansion is driven by smartphone growth of 21% over the past quarter, according to InMobi latest Mobile Insights report. FULL STORY >