Contained in the midsole and actually viewable through the translucent sides, Puma notes these beads move freely but “jam” together as your foot hits the ground. FULL STORY >

Joburg-based sneakerheads need only be at one place this Sunday, since Nike will be celebrating its fourth annual Air Max Day at Turbine Hall in Newtown from 15:00 to 21:00. FULL STORY >

There’s a month-long party going on at Nike in celebration of the 30th birthday of Air Max. One of the shoes getting a re-release is the Nike Air Max 1 atmos Elephant, winner of the Air Max Day 2016 Vote Back campaign. FULL STORY >

Fans of both BMW and Puma, prepare to go mental. The footwear company’s latest addition to its Disc franchise is a shiny, futuristic collaboration called the BMW X-Cat Disc. FULL STORY >

If you're an Android user in need of a fix for your sneaker addiction, then it should be welcome news that Nike has ported its SNKRS app to Android. FULL STORY >

In case you forgot, yesterday was Back to the Future day. While we still don’t have ubiquitous hoverboards, Nike has brought its self lacing MAG shoes to life, with a 2016 expected release date. FULL STORY >

As any sneakerhead will tell you, it's often the more vintage and classic silhouettes that are the most coveted. Hoping to buck that trend is Orphe and their LED sporting sneakers. FULL STORY >