News: Apple PC market share jumps considerably

In an impressive showing, Apple’s American market share in PC sales has jumped to 10.6 %, officially making it the third largest vendor in the country behind HP (24.3%) and Dell (23.1%).

According to the Quarterly PC Tracker Survey released by IDC today, Apple shipped 1.9 million units in the third quarter of 2010 - giving the company its highest market share figures ever. This, for a company which was virtually bankrupt in 1997, is truly astounding.

What is more surprising is that Apple showed the only significant growth among the top three PC vendors. Dell and HP remained relatively static, while Apple grew by 24% year on year.

The real question to be asked is why? Apple hasn’t made any significant changes to its desktop or notebook range in the past six months, bar a minor upgrade to the iMac line.

According to IDC analyst David Daoud, the success of the iPad may be the reason.

"It is very possible that the iPad's marketing right now is impacting [Apple's Mac] business as a halo effect, just like we saw several years ago with the iPod," he said. "The momentum went on with the iPhone, now it appears the iPad is playing a similar role, stimulating sales across its product line."

This, in conjunction with the success of the recently launched iPhone 4, would have certainly had an effect on Apple’s bottom line.

Nonetheless, the jump up is a coup for the company and certainly validates Apple CEO Steve Jobs’ vision.

Apple PC market share jumps considerably

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