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Bizarre Creations on the ropes
By Johan Keyter 17 November 2010 | Categories: news
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Students take note - Huawei Seeds for the Future p...According to CVG, game developers Bizarre Creations may not have such a bright future ahead of them as parent company Activision is reportedly considering selling the flailing studio.
If the UK studio is closed down up to 200 jobs will be lost, a sore blow to the video game industry. Responding to comment on the story Activision said in a statement that it was “exploring options” over the studio, which may include selling the company.
Bizzare was founded in 1994 and has gone on to become one of the most respected racing game developers in the industry. Creating such titles as Metropolis Street Racer, Project Gotham Racing, Blur and more recently, 007 Blood Stone, the studio quickly made a name for itself.
A statement from Activision given to CVG stated that, “over the past three years since our purchase of Bizzare Creations, the fundamentals of the racing genre have changed significantly. Although we made a substantial investment creating a new IP, Blur, it did not find a commercial audience.”
The news comes exactly two weeks after the release of 007 Blood Stone, the latest and possibly final game from the studio.
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