News: Google launches online magazine without any fanfare

Google launched its own in-house online magazine called Think Quarterly, aimed mainly at its partners and advertisers. Because of the latter the company does state that it has no plans to start selling copies of Think Quarterly.

The first issue (a 68 page edition) is themed around data, amongst others investigating how readers are able to employ information to assist them in transforming their business operations.

Some of the contributors include Guy Laurence, CEO of Vodafone UK, and Google’s own staff the likes of chief economist Hal Varian and product marketing manager Rich Pleeth who wrote a piece on the significance of Near Field Communication.

“At Google, we often think that speed is the forgotten ‘killer application’ – the ingredient that can differentiate winners from the rest. We know that the faster we deliver results, the more useful people find our service,” Matt Brittin, managing director, Google UK & Ireland Operations stated in a post on the magazine’s site.

“But in a world of accelerating change, we all need time to reflect. Think Quarterly is a breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters.”

The next issue (Book #2) is due out in May 2011, with an issue being released, as the name suggests, every quarter.

Google launches online magazine without any fanfare

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