This will bring a number of new features to the platform including enhanced music search, optimised artist pages and music recommendations from the local Ovi Music Editor. 

 

Significantly, MP3 track purchases from Ovi Music will now be DRM Free, meaning users will be able to share music with friends without having to worry about anti-piracy measures.

 

Simultaneously, Nokia’s unlimited music download service, Comes With Music, will become known locally as ‘Ovi Music Unlimited’. Ovi Music Unlimited will offer users several new features including ‘Inspire me’ track suggestions based on what other music fans using the service are downloading, and access to music specials including B-sides, remixes and compilation cuts. 

 

Users can enjoy unlimited track downloads for the specified period from Ovi Music’s rich catalogue which features more than 6 million tracks from local and global artists. Tracks downloaded from Ovi Music Unlimited will however not be DRM-free.

 

“Ovi is evolving as a branded and integrated service that is the “go-to-place” for discovering, sharing and enjoying the best and most exciting, location-based, lifestyle content and entertainment in every market around the world,” says Gerard Brandjes, general manager of Nokia South Africa. 

 

“It makes perfect sense that Ovi Music, fall under this umbrella too whilst delivering great experiences for music fans.” 

 

Ovi Music South Africa will go live on 9th September 2010.