You are in: HOME > News
PREVIOUS ARTICLENEXT ARTICLE
NEWS
By 30 June 2010 | Categories: news

0
COMMENT

Related Articles

0
 comments
0
 comments
0
 comments

After nearly four years in the market, numerous price drops and even a crash diet the Sony PlayStation 3 has finally become profitable for its parent company.

“This year is the first time that we are able to cover the cost of the PlayStation 3”, Sony Computer Entertainment Worldwide Studios boss, Shuhei Yoshida told IGN in a recent interview. “We aren’t making huge money from hardware, but we aren’t bleeding like we used to.”
 
In May, Sony began shipping new PlayStation 3 consoles equipped with smaller and more cost effective graphics chips. Due to this, Yoshida said Sony is looking at replenishing its retail stock first instead of concentrating on future price cuts. So don’t expect a PS3 price drop anytime soon.
 
But how has the PS3 not been making a profit this entire time? Well it may sound crazy but Sony has been selling PS3’s for less than it costs to make one. Sony and Microsoft (with the Xbox 360) in fact have been doing this for years, selling expensive hardware at a loss while hoping to reclaim their investments through software sales.

TAGS: 
SonyPS3PlayStation 3

USER COMMENTS

Most Read Articles

Read
Magazine Online
TechSmart.co.za is South Africa's leading magazine for tech product reviews, tech news, videos, tech specs and gadgets.
Start reading now >
Download latest issue

Have Your Say

What new tech or developments are you most anticipating this year?
New smartphone announcements (44 votes)
Technological breakthroughs (28 votes)
Launch of new consoles, or notebooks (14 votes)
Innovative Artificial Intelligence solutions (28 votes)
Biotechnology or medical advancements (21 votes)
Better business applications (132 votes)