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By 17 February 2011 | Categories: news

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With a focus on innovative technology, distinctive designs, and a dual focus on convenience and value, Samsung have launched Samsung Business, a sub-brand of Samsung Electronics South Africa. According to Samsung this was done to not only meet- but also anticipate- customer demands by bringing together the company’s business market offering.

The Samsung Business division will incorporate the company’s products and solutions that typically fall into a business portfolio including monitors, digital signage and interactive e-boards, workgroup single & multi-function printers and copiers , security-enabled laptops, LED projectors, business mobile products and more.
 
This product portfolio will be sold via specialist business suppliers ensuring that the Samsung Business brand is driven by a business-centric sales force to provide customers with dedicated and experiential product advisory and support. Samsung Business will be supported via a national partner network called Power Partners*, which is comprised of accredited and certified business product experts. 
 
Says Dennis Brett, divisional head, Office Automation and IT at Samsung; “The cutting-edge innovation you've come to expect from Samsung in-home electronics and mobile technology, is now at home in the workplace. Samsung's business solutions bring maximum value, performance and dynamic design to companies of every size, from start-ups and small businesses to global corporate, and it is for this reason, that we have launched Samsung Business – a one stop shop for business needs.”
 
Adds Brett; “Through our business solutions we aim to deliver reliable, advanced innovations that businesses can rely on. As a world leader in R&D, we have the experience, skills and know-how to create products that are tailor-made for business needs. And because all IT is mission-critical to the business, we take special care to integrate seamlessly into our customer's existing business environment.” 
 
“It is through this sub-brand that Samsung South Africa believe we will continue to grow beyond market expectations – tapping into and delivering to the market what is needed most in the office environment convenience, top quality product solutions, professional advice and a solid support network,” concludes Brett.

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