By 17 August 2010 | Categories: news


Sony Ericsson (SE) has announced that its Sony Ericsson Xperia X10 mini has scooped the ‘European Mobile Phone 2010-2011’ award at the European Imaging and Sound Association (EISA) Awards. The petit smartphone was chosen as the winner because it delivers exceptional performance but comes in a compact package.
“We’re delighted Sony Ericsson has been recognised for refining the smartphone user experience,” said Timo Maassmann, global product marketing manager Sony Ericsson.
“Over time, the relationship people have with their mobile phones has changed significantly. Consumers have moved away from using them as pure communication tools to creating a more personalised entertainment experience. As a result, mobile phones were growing in size. Sony Ericsson has identified the need for a compact and powerful mobile phone with all the benefits that come from a smartphone platform.”
“Xperia X10 mini from Sony Ericsson is a very small and stylish mobile phone,” the EISA jury stated about the SE smartphone. “Nonetheless, it delivers excellent performance with a comprehensive range of features such as GPS, Wi-Fi, 3G and a 5 megapixel camera with flash.”
“The phone runs on the Android platform and offers users the full benefits of a much larger device although its touch screen size is just 2.55-inch (6.48 cm). Its small size and weight and variety of vivid case colours make it perfect for introducing the fairer sex to smartphone technology.”
This latest award comes after the Sony Ericsson Xperia X10 mini also received the Red Dot Product Design Award 2010.


Magazine Online is South Africa's leading magazine for tech product reviews, tech news, videos, tech specs and gadgets.
Start reading now >
Download latest issue

Have Your Say

What new tech or developments are you most anticipating this year?
New smartphone announcements (7 votes)
Technological breakthroughs (11 votes)
Launch of new consoles, or notebooks (8 votes)
Innovative Artificial Intelligence solutions (7 votes)
Biotechnology or medical advancements (13 votes)
Better business applications (4 votes)