"Sony Internet TV is the world's first HDTV that combines the big-screen impact of television and full Internet search to deliver an unrivalled entertainment experience," said Mike Abary, senior vice president of Sony's Home Division. "Finally, you can seamlessly search your favourite TV programs and web sites on the same screen, at the same time."

 

"We are very proud to be the pioneers of this new entertainment category by delivering the world's first true Internet TV experience," added Bob Ishida, senior vice president, corporate executive, and president of Home Entertainment Business Group, Sony Corporation.

 

Google TV bridges the gap between the internet and television by giving users access to premium content and that found on the web, using an Android platform. In addition, developers will be able to create applications for the service, which should offer users fewer restrictions an a more accessible viewing experience. 

 

"Sony Internet TV creates value by introducing new and compelling ways to enjoy a variety of content."

 

Featuring both integrated television models and a Blu-ray Disk player, Sony Internet TV is powered by Google TV.

 

At present, Google TV is only available in the US. The group is planning a global release in 2011; no word as to whether South Africa will be included has been given.