PRIDE stands for Performance, Reliability, Innovation, Design and Efficiency, and aims to give users a chance to share their motherboard love stories with the world.

 

“ASUS knows what customers look for in a motherboard, and we invest in research and development to ensure we deliver PRIDE with each and every motherboard,” said Jackie Hsu, corporate vice president & GM, Global sales. “This competition is all about inspiring and being inspired by people who have done incredible things with their ASUS motherboards, as well as showing how innovative technology can be.”

 

The competition started in South Africa on the 20th of December and is a global campaign which will be accepting entries from around the world. To enter, users need only share their stories of how they've used ASUS technology to achieve amazing things. They can choose to submit either a video or photos, and then select the PRIDE category of their choice.

 

The different categories are Performance, Reliability or Innovation/Creativity, and users must write a short story explaining how their entry relates to the chosen category.

 

Prizes in the different categories include a next generation ASUS motherboard and Intel CPU, ASUS ML monitor, ASUS RT-N56U router, ROG 3D notebook and an all expenses paid trip to ASUS headquarters in Taiwan to meet the world's top overclocker, the ASUS R&D team and much more.

 

To enter, simply visit the ASUS PRIDE website and submit your entry before midnight on the 7th of January 2011. Entrants can gain international recognition for their innovative and impressive stories and win fantastic prizes. Those who take part in the international voting (from Jan 12), will also have the opportunity of winning other great ASUS prizes.

 

The top three to six winners from each qualifying country will be selected and announced on the 25th of January 2011. The fan favourite voting starts on the 12th of January and the final voting will close on the 24th of January 2011.