Adidas celebrates going green with new Disney Stan Smith silhouettesBy Staff Writer 29 March 2021 | Categories: news
If you know anything about sneakers, you know the iconic stature of Adidas Originals' Stan Smith shoe. The company's latest Stan Smith models pull in the help from Disney in promoting the shoes' more environmentally sustainable materials. All pairs are composed of the company's PRIMEGREEN uppers made from 100% percent recycled polyester, sat atop recycled rubber outsoles.
The Green machine
The collection features exclusive takes on the Stan Smith silhouette inspired by a green Disney, Pixar and Marvel characters, including Marvel’s the Hulk, Rex from Disney's Toy Story, Tinker Bell from Peter Pan, WALL-E from Disney and Pixar’s WALL-E, Kermit the Frog of The Muppets, and Mike Wazowski from Disney and Pixar’s Monsters, Inc.
Each pair features unique details and references to the characters such as graphic outsoles, embossed details, bold graphics, playful prints, and additional lace options.
If you want the original, Adidas Originals also offers up a more sustainable Stan Smith sneaker made-up in the silhouette’s classic look. Featuring a white recycled PRIMEGREEN upper and a white recycled rubber outsole, the sneaker is complemented by the Stan Smith’s archetypal green heel tab.
Complete with video
To celebrate the launch of the silhouettes, Adidas Originals has created a video that unites some of the brand’s most iconic creative forces with a tennis icon (the legend himself) and one of the world’s most famous frogs to tackle sustainability. Featuring Stan Smith and Kermit the Frog, skaters Na-Kel Smith and Nora Vasconcellos, digital architect Iddris Sandu, and actress Yara Shahidi, the multi-media campaign serves as adidas Originals’ manifesto in the journey to help End Plastic Waste.
Of course, you might be asking when will the new collection land in South Africa? This Thursday, the 1st April 2021, at adidas.co.za and at Adidas Originals stores, with prices starting from R1499.
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