Apple is winning at the moment. Having just ranked in first place for the most valuable global brand, the Cupertino-based company has reportedly recorded the highest profit over a 12 month period in corporate history. $53.4 billion to be more precise.

To put that in more easily understandable terms, Apple was able to generate more than $1 billion each week. Apple has surpassed the previously held record, $45.2 billion by ExxonMobil in 2008, by quite some margin, which only showcases the company's strength right now.    

Driving the massive increase in profits was the iPhone according to Business Insider, which is still far and away the company's top selling product. As such, the recently unveiled iPhone 6s and 6s Plus could drive its profits even further. These profits were also generated in spite of sales of the iPad falling to their lowest level since 2011. To that end, Apple's push to bring the iPad Pro to market makes more sense.

While the official status of the figures still require confirmation, this no doubt cements their position as top dog in the tech industry from a consumer product perspective.