In one of the more significant announcements since the reveal last year of Dell Technologies on Demand at the Dell Tech Summit, the company confirmed that as of today, Adrian McDonald has become EMEA President for Dell Technologies, tripling the size of his current organisation. 

In his new role, he will be responsible for all businesses, including PCs, server, storage and services, across the Europe Middle East & Africa region.

The rationale for McDonald’s promotion is clear. According to Dell Technologies, he is a “passionate and vastly experienced leader with over 30 years of IT industry experience.”  The company elaborated that McDonald boasts a deep understanding of the territory, having lived in and held leadership roles in many of the key hubs, such as Milan, Zurich, Johannesburg, Stockholm, Copenhagen, Vienna, Frankfurt, and London.

This, the company continued, well positions him to lead Dell Technologies in EMEA and to guide and serve the boardrooms of Europe on how to succeed in the digital age through technology investment. 

“In a time of great change, Dell Technologies is ideally positioned to add value into Customer and Partners,” commented McDonald. “I’m incredibly excited for the future. We are at a tipping point for technology innovation. Computing will be more intelligent, personal and accessible in the 2020s, and this is going to have an even bigger impact on the world than the last decade, transforming how we live and work. Our customers understand this. They are not only looking to reimagine their businesses with the opportunities digital brings, but in many cases, undertake a dramatic transformation and I am looking forward to working with them and our partners to enable them to achieve this," he enthused.

As EMEA President for Dell Technologies, McDonald will also continue his role as global lead for the Mosaic Employee Resource Group at Dell Technologies, which represents and promotes cultural inclusion and the benefits of cultural intelligence. 

McDonald’s appointment follows the news in December that Dell Technologies was making an organisational change to simplify and unify its sales structure under one leader globally. This would create a $91 billion unified sales organisation led by Bill Scannell, and with Aongus Hegarty taking the role of President of International Sales responsible for all markets outside of North America.