Under Armour is kicking It up a notch with the launch of its new SmartForm range. The company notes that by using a unique auxetic structure, it literally moulds to the exact shape of every athlete’s body, providing more comfort and no slipping or pinching.

If you are looking for the UA SmartForm gear, here are a few options:

Under Armour SmartForm RUSH Sports Bra

R1 199

This is the company's most recent bra innovation, and according to Under Armour, the new SmartForm RUSH Sports Bra moulds to your breasts adapting to the unique contours of your body to create a truly one-of-a-kind fit and a whole new feeling of support. The secret is all in the fit – its highly adaptive cups hug the unique curves of your breasts, even allowing for the inevitable monthly size fluctuations. There are also smooth, bonded seams and a generous mesh panel on the back where you tend to sweat the most. Offering full coverage, the criss-cross racerback style provides the most comfortable support for larger chests.

Men's UA RUSH SmartForm Long Shorts

R1 199

Apart from the RUSH Infrared tech (the mineral-infused fabric absorbs your body heat, and then converts it into infrared energy that energises you, apparently) and SmartForm construction, the UA RUSH SmartForm Long Shorts adds another Important element - anti-odour technology that prevents the growth of odour-causing microbes. As expected the material wicks sweat and dries really fast, plus they've added a drop-in Strength Pocket, which is basically just a snug fitting pocket to help keep your smartphone save.

Women's UA SmartForm RUSH Custom Length Leggings

R1 399

Under Armour believes that unlike other waistbands that use compression to cinch and lock, the UA SmartForm waistband uses a unique construction that flexes to fit your exact shape as you move, creating a waist so comfortable, you almost forget it's there. There are also the side-drop pockets to keep your phone snug while in the gym, while the free-cut bottom hem lays flat and feels super-smooth against your skin.