The Vodacom Blue Bulls has announced Chinese technology brand, HONOR, as their exclusive technology devices sponsor.

As the technology partner to the Bulls, HONOR will equip the team with smart technology, supporting the players and technical teams with smart devices across its extensive product range to improve their game, connect with fans and simplify their daily living.

Commenting on the partnership, Fred Zhou, CEO of HONOR Technologies Africa, said, “The Vodacom Bulls are a South African brand that is synonymous with sporting achieving that unites South Africans from all walks of life. The team has a great history of brilliance in on-the-field performance as well as fostering a strong relationship with communities that form part of its fanbase. As HONOR, we’ve decided to join this family and together we intend on ushering an era of technology and innovation driven performance and connection.”

“For us as the Vodacom Bulls, this partnership with HONOR entrenches our longstanding commitment to continually improve the efficacy of our team’s coordination, communication and performance on and off the field. This extends beyond the players and technical staff, but to the fans who have supported this great team and who see it as extension of themselves,” notes Blue Bulls Company CEO, Edgar Rathbone.  

Honor states the partnership signifies the huge shift that has been happening in global sports, in which gaming tactics and technology are increasingly relying on each other to ensure the best possible team coordination and performance outcomes.

The company believes its notable 180% growth rate in 2024 and the milestone achievement of over one million units sold in South Africa, demonstrates its investment and activeness in the South African market.

Top Image: Fred Zhou, CEO of HONOR Technologies Africa,, and Willem Strauss, President of the Blue Bulls Rugby Union.

Related content: Read our review of the Honor 400 Lite.