In mid-March, The Times released a story investigating the placement of normal ads within YouTube videos that espoused hate speech or were deemed too offensive. Since the report became public knowledge, several companies have pulled out of the video platform's ad program, prompting YouTube to flag videos that breach its uploading guidelines. 

According to Bloomberg, the company is now doubling its efforts, by enlisting the aid of outside firms in order determine whether content infringes upon the too offensive tag. Companies like comScore, Inc. and Integral Ad Science, Inc. will be allowed to monitor YouTube advertisements on a new brand safety reporting channel, a Google spokesperson told Bloomberg. 

Along with increasing the number of eyes filtering out content, YouTube has also added to the list of criteria for flagging videos. Material previously checked for included anything that attacked individuals or groups based on race, religion and gender, but will now search for dangerous and derogatory content too. 

As Engadget points out, the offensive content accounts for a reported one thousandth of one percent of the videos on YouTube. While that seems like a very small margin, given the vast amount of content uploaded to YouTube on a daily basis, the company has also turned to machine learning algorithms in order to address the problem.